One sequence, both channels.
Connection requests, messages and email are timed against each other, because two tools that cannot see one another will collide in someone's week. A reply on either channel stops both.
Outbound
Outbound, run end to end. You approve. You don't operate.
Thirteen jobs sit between a TAM and a booked call - sourcing, scraping, list building, enrichment, scoring, sequencing, deliverability, replies. We run all of them and message you when something needs a yes.
Built for founders still doing sales themselves.
slack · #gtm8:42
Blesso Four accounts ready to send.
Meridian Facilities Group
Posted two field-supervisor roles on Tuesday. The spec names the scheduling tool they are replacing.
Careers page · read Tuesday
An illustrative approval, drawn for this page.
What you are choosing between
Thirteen jobs. Most tools do two.
Apollo sells the database. Clay assembles the workflow. Instantly and Smartlead send. Each is good at its slice, and the slices do not add up to a motion - somebody still has to own the other ten.
Blesso
All thirteen, operated
Apollo
Contact database
Clay
Enrichment and workflows
Instantly · Smartlead
Sending infrastructure
Source
TAM definition
Runs the job. Segments, signals, disqualifiers
Part of it. Filters over their database
Part of it. Whatever you put in the table
Not covered.
TAM sourcing
Runs the job. Registries, job boards, marketplaces
Part of it. Their database is the boundary
Part of it. Their sources, plus what you wire
Not covered.
Custom web scraping
Runs the job. Collectors written per campaign
Not covered.
Part of it. If you build it, and maintain it
Not covered.
List building
Runs the job. Dedupe, entity resolution
Part of it. One record, one source
Runs the job. Genuinely good at this
Not covered.
Qualify
Waterfall enrichment
Runs the job. After dedupe, not before
Part of it. One provider: themselves
Runs the job. Their core product
Not covered.
Account scoring
Runs the job. Fit, timing, reachability
Part of it. A score you didn't define
Runs the job. If you build the scoring
Not covered.
Contact mapping
Runs the job. Three or four people per account
Part of it. Titles, not roles
Part of it. If you wire the sources
Not covered.
Signal monitoring and research
Runs the job. Sourced and dated
Part of it. Intent, the kind everyone buys
Part of it. Signals, no argument written
Not covered.
Engage
Segmentation and campaign design
Runs the job. Grouped by shared signal
Part of it. Lists, not arguments
Part of it. You still write the argument
Part of it. One sequence, many accounts
Multichannel sequencing
Runs the job. Email and LinkedIn, one sequence
Part of it. Email only
Not covered.
Part of it. Email; LinkedIn is another tool
Deliverability
Runs the job. Warmed, rotated, watched
Part of it. Shared senders, shared reputation
Not covered.
Runs the job. This is what they are for
Reply handling and routing
Runs the job. Classified, answered, or sent to you
Not covered.
Not covered.
Part of it. An inbox, not an answer
Learn
Attribution and feedback loops
Runs the job. Segment, signal, source, message
Part of it. Sequence stats
Not covered.
Part of it. Opens, clicks, replies
Does the jobPart of itNot what it's for
An agency does cover all thirteen, which is why it is not in this table - on scope it ties. What differs there is what gets counted, and who answers when a month is quiet.
How the work is done
Four phases, thirteen jobs.
Each phase leaves something you can read. A TAM, a scored list, a sequence, a scorecard.
Agents pick the sources before the accounts - a licensing registry in a regulated market, job boards and changelogs in devtools. Collectors get written per campaign. Everything lands normalised to one record per domain, deduped before a cent goes anywhere near enrichment.
jobs in this phase
- TAM definition
- TAM sourcing
- Custom web scraping
- List building
Before anything is sent
Why this account, and why now.
Personalisation that mentions someone's latest LinkedIn post is a compliment. Account research carries a reason to act instead: a problem worth solving this quarter, and the evidence for it.
Size, market, what they already run - and the disqualifiers that rule an account out before anyone spends money enriching it.
what this field produces
Fit, stated as something you could check
contact mapping
- Who signs it
- Who will use it daily
- Who approves the spend
- Who can quietly kill it
One person, two channels
Email and LinkedIn, on one sequence.
Two disconnected sequences is how a prospect gets a connection request three days after replying to say no.
Replies get read, classified and answered.
Positive, objection, referral, wrong timing, unsubscribe, out of office. Outreach pauses the moment someone engages. Real interest gets an answer the same day, or lands with you, account research attached.
Deliverability is a job, not a setting.
Warmed domains, sender rotation, a suppression list checked before every run, bounces and unsubscribes handled, sending paced under provider limits. Every serious operator does this. Almost none say so, which is the only reason it is worth saying.
The reply inbox
Every reply in one place, with the account behind it.
The thread, the account research that produced it and a drafted next step, in one view. Approving takes about as long as reading.
operator console - conversations
How it starts
Two conversations, then the work starts.
Workstream
wk 1wk 4wk 7wk 10wk 12
TAM definition
Segments, signals, disqualifiers
Deliverability build
Domains warmed from day one, rotation, suppression
TAM sourcing
Beyond the databases, into the sources
Custom web scraping
Collectors written per campaign, sources kept
List building and scoring
Dedupe and score before enrichment spend
Waterfall enrichment
Provider fallback order, match rate watched
Contact mapping
Three or four people per approved account
Signal monitoring and research
Why this account, why now
Multichannel sequencing
Email and LinkedIn, one sequence
Reply handling and routing
Classified, answered, booked
Attribution and feedback loops
What produced interest gets more of it
Kickoff is one or two conversations, and warm-up starts the same day because it is the one thing that cannot be hurried later. Your GTM plan comes back already drafted; the sections you skip keep our draft. Weeks 1–12 shown; the work continues for the life of the engagement.
What founders ask after outbound has failed once
Most people reading this have already tried an agency, an SDR, or a Clay stack they wired themselves. These are the questions that came out of that.
The work overlaps and we will not pretend otherwise: a good agency builds a list, writes the sequences and runs them. What differs is what gets counted and what gets committed. The weekly report splits into three tiers - what we sent, how the market responded, and what actually converted - with the first tier explicitly ours to answer for, and the meetings number is agreed before month one instead of discovered in month four. Agencies report the first tier and call it progress. If outbound has already cost you money once, that is usually what happened.
Your product earned distribution. Let's ship it.
Book a 30-minute call. You'll leave with a straight read on your ICP, your channels, and what 90 days of Blesso would do to your pipeline - whether or not we work together.
Reply within one business day · No deck, no pitch, just the math